I recently had the privilege to partner with 15 other authors, from all over the world, in producing Energize Your Leadership: Discover, Ignite, Break Through.  When we first started to explore the idea of a collaborative book project, we wanted to provide the reader with both a topic that would be relevant and content that would add value to them in their role as a leader.

We all deal with finding what it takes to find the energy, not only to fuel our own motor, but to fuel the leaders we are trying to develop around us.  In my Chapter titled “Question Yourself” I share the story of my own journey in finding that fuel.

When my job description and responsibilities changed due to a leadership restructuring at the business I had worked at for 15 years, it changed the way I was able to lead.  What I didn’t realize at the time was that my opportunity to lead was what was filling my bucket and providing the energy that led to my success.  It was the fulfillment of adding value to others and working as a team to accomplish goals that inspired me to be the leader I was capable of being.  When that changed, so did I.

So what did I learn from this experience?

• I now understand that I had found my identity in what I did and not in who I was.  When what I did fell apart, so did I.  The “why” that once fueled me had been lost and I was literally running on empty. [Tweet Now]
• I realized that as leaders we can sometimes become more concerned with protecting the why that fuels those around us and forget about filling up our own tank.  As my mentor John Maxwell says, “You cannot give what you do not have.”
• I found out how empowering it is to empower others.  I think at the end of the day, we all want to add value, make a difference, and be part of something bigger than we are alone.  We need energy to do that!

I learned many things from that experience and now know that this is something that we need to keep in check and review often.  I use three questions to make sure that I protect myself from running on empty.

• What would it take to increase my level of awareness?
• What intention have I set to create a change?
• Who will I ask to hold me accountable in making that change?

I encourage you to invest in yourself and invest in a copy of Energize Your Leadership.  I think you will find the insights from myself and my 15  colleagues will add to your ability to keep the tank full and have some in reserve to share with those around you.

SEE YOU AT THE PUMP!

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Barry Smith  5/4/15   photo courtesy of Authors   © Building What Matters 2015

The post Energize Your Leadership – The Why Will Produce The How appeared first on BUILDING WHAT MATTERS.COM.

WOW!  So many emotions over the last few months as the dream of publishing a book became a reality.  The release of Leadership by Invitation: How to RSVP and Embrace your Role as a LEADER, has provided many lessons, many of which I did not see coming during my book launch.

As I put together my launch team, I really wanted to add value to them – the people who were willing to invest in me by promoting and creating a buzz around the release of the book. I had no idea it would become so much more than that.

I recorded videos and did a couple of special calls for my team with the intention of adding value to them.  I was able to talk a few friends and associates to give away some of their content as well to add the the fun.

Hats off to my team.  They blew away my expectations in sharing through their social media circles with links, comments and graphics.  I made a pre-release version of the book available and as soon as the book went live on Amazon, I was able to get several positive reviews.  Thank you Team.  I can’t adequately express my gratitude!

But it was the unexpected that really made this effort a success and it had nothing to do with the book – well not directly anyway.

Part of what I wanted to give me team was a “behind the scenes” look at how I wrote the book and why I wrote it.  I was overwhelmed but the impact that this had.  Inspired by my story, ebooks were published during the course of the launch and commitments were made by others to start writing their own books – or as I like to put it – “their own story.”

We all have a story to tell and I believe that story can help people – YOUR story can make a difference! [Tweet This]

In one of the bonus calls I did, I shared about where I got my inspiration to write the book and part of my own journey to start embracing my role as a leader.  The comments and conversations that resulted from sharing my story and my journey blew me away.  I never thought simply sharing my own experience could have such an impact.

I often use the phrase “The goal is never about the goal, it’s about who you become in achieving that goal.”  What I learned from this experience is that it can be much bigger than that.  Our personal goals can have a greater impact than just on us.

I have always been a big “story” guy, but I am more convinced than ever that more of us need to share that story.  It doesn’t matter if it’s in a book or from the stage – tell your story!  You can make a difference.

Look, I don’t know what your story is, but this I know: it needs to be told.  As much as your personal journey is unique to you, other people are facing the same challenges that you have overcome and you have the opportunity to make a difference in their life. The time to do it is NOW!

QUESTION TODAY:  What goals have you set?

CHALLENGE:  Make that goal a goal that will impact more than just you!

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===> LEADERSHIP by INVITATION now available on AMAZON <===

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Barry Smith  6/20/14   photo courtesy of Kendra Cagle   © Building What Matters 2014

The post What I Learned From My Book Launch – It’s About More Than The Book! appeared first on BUILDING WHAT MATTERS.COM.

One of key concepts I include in almost everything I speak on, teach on, or write about is CLARITY.  Clarity adds power and impact to anything we attempt to do.  [Tweet This]

The SCORRE framework that Davis has broken down does exactly that.  It provides clarity and impact to any idea you might have, regardless how you will be presenting it.

Davis offers two primary functions of the SCORRE process:

• It serves as a scope to force the speaker to focus on a single objective.
• It serves as a logical grid forcing the speaker to make sense and lead the audience to the objective.

I believe that those two functions can serve us in any kind of presentation, written or spoken. Let’s take a closer look at the SCORRE process.

SUBJECT

Nothing too scary or difficult here – simply pick a subject.  It can be anything, but ideally a subject that people are interested in.  Remember, the whole idea of putting a presentation together is to add value to the person watching the presentation or reading the content.

CENTRAL THEME

The central theme is going to be a part of the subject that allows you to build to a specific piece of content.  Your subject might be the automobile but without a central theme, such as fuel mileage, you will find it difficult to provide the clarity needed to engage your audience.

OBJECTIVE

The objective is simply the purpose of the body of work.  When you have clarity on what exactly you are trying to accomplish, you will find it much easier to put together a presentation that makes sense and that the audience can follow and understand.

RATIONALE

The rationale is the logical content of your presentation that will lead the listener to understand the purpose behind it.  In short, these are the main points that support the purpose.  This is the structure of your work.

RESOURCES

The resources are the added “personal touches” that enhance the rest of the story. This could be through graphics, data, humor, or any number of different additions that take a framework or outline and turn it into an interesting, engaging, and value adding presentation.

EVALUATION

As a speaker an author myself, I understand the idea of “dual purposing” everything I create.  It is my work, cradle to grave.  The evaluation part of the process allows me to take a look after each time I present it and see what I need to add, subtract or change.

This book is a highly recommended read for anyone who wishes to communicate in a dynamic way that will connect.  The SCORRE framework will allow you to put together a competent presentation or body of work that will provide a clear message and add value to the one receiving it.

Davis has done an amazing job putting what he has presented into the way he has presented it. You can see the SCORRE process throughout the book.  His wit and wisdom bring the book to life and he has clearly described what has made him a leader in his field.

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===> LEADERSHIP by INVITATION now available on AMAZON <===

Click here to get a copy of my Kindle Book “The Manifesto Of An Influential Leader”

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Barry Smith  5/31/14   photo courtesy of Amazon   © Building What Matters 2014

The post Secrets Of Dynamic Communication – The Final SCORRE appeared first on BUILDING WHAT MATTERS.COM.

At first glance, the markers look much like those that can be found in any cemetery. Name, date of birth and the date that there life here on earth came to an end.  Then you look a little harder.  In this cemetery there are many markers that only show a life span of twenty or thirty years.

Many don’t come home.

I realize that most that serve this Country, serve for a period of time and then get discharged to civilian life.  Many, however do not.  Many don’t come home.  Many kiss their loved one’s goodbye and never make it back to say hello again.

You don’t see these stories at the cemetery but you know they exist.  It is quite a moving experience to hear the boys say the names and even for the young ones that might not fully understand what some of these great men and women went through, you can sense a certain reverence that you would not hear otherwise.

“The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry our their dream.”  – Les Brown

Les makes a great point.  There are not only the stories of what did happen that we can only speculate upon, but also the stories that never took place.  I am a big fan of stories and I think everyone has a story that can add value to others and that story should be shared.

You have the freedom to tell your story – so tell it!

We all have a story for what has already taken place but I am more concerned about the story that has not happened yet – the story you can still write.  I know in the United States, there are men an women who have committed their lives to make sure that I maintain not only the freedom to tell my story, but the freedom to create it of my own free will.

If you want to truly honor the men and women that serve your Country, be willing to serve others by creating a story worth telling – live it and tell it.  Look back on the quote above.  What part of your story has not been written yet?  Isn’t it worth writing?

What if only 10% of the book you are reading had words in it?

It has been said that man will only reach ten percent of his potential during his lifetime. How would you feel if when digging into the last book you purchased, you found that only ten percent of the pages had words on them?

Picture your life as a book.  The past has already been written and no matter what are in those pages, everyday starts with a blank sheet of paper.  What will you write?

Today’s Challenge:  Start writing and think and dream big while you do it.  There is no greater way to give back to those that have gone before you than to make the most out of the life you have been blessed with.

Today’s Shout Out:  Thanks to all those serving their Countries, past and present.

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===> LEADERSHIP by INVITATION now available on AMAZON <===

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Barry Smith  5/27/14   photo by author   © Building What Matters 2014

The post What The Boy Scouts Taught Me About Memorial Day appeared first on BUILDING WHAT MATTERS.COM.

Simple answer.  START WRITING.

I spend a lot of time thinking about what I write.  I blog multiple times every week, create content on a regular basis, and am already working on my next book project. You might find this hard to believe, but do you know that until I actually start writing, nothing gets written?  I can spend all day thinking about it, I might even have a pretty good idea on what to write.  But until I start pounding the keyboard, nothing gets done.

You have to Start before you can Finish!

I think there are a lot of similarities between this thought on writing and just about anything else you might want to achieve.  We have to START.  At some point in time, we need to decide that we are done getting ready and just go for it.

There are also similarities on what happens after you start.  I have found that in writing, it is only after you start writing the words that the story really starts to come to life.  One thought leads to another and “whaddayaknow” a few months later you have a book.

It’s no different in anything else.  You want to lose 30 pounds?  Well, you have to lose one before you can lose the other twenty-nine.  You want to make a million dollars? You have to make one before you make the other … you get the picture!

The Power of Knowledge comes through Action.

The point is, you have to START.  If you are reading this, I will make the assumption that you are fairly well educated and have acquired a significant amount of knowledge over the years.  But what are you doing with that knowledge?  I used to think knowledge was power.  NOT!  The power of knowledge does not come from simply possessing it, you must act upon it.

This gap between what we know and what we do is the gap that will lead us not only to success, but to significance.  Everyday should be a day of closing that gap.  But it takes action.  Yoda said it best; “There is no try, there is only do and do not.” [Tweet This]  So which is it going to be?

In order to close the gap we need to “DO.”  The way we do anything is to START.  I have found that it is much easier to start something small as compared to something big.  It much less intimidating and much easier to achieve.  I have seen so many people take on large tasks and fail because they did not identify the small steps along the way.

Every Great Accomplishment has been Achieved One Step at a Time.

Writing is a great example.  The idea of writing a book may seem too much for you to ever accomplish.  But how about a chapter, better yet a paragraph and if you still think it’s too much, just write out a sentence.  To my knowledge, there are no books out there that were not written “one letter” at a time.

Today’s Challenge:  Choose something in your life that you want to do but have been putting off because “it’s just to big” and break it down into small steps and START. That is how you will close the gap between what you know and what you do.

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Barry Smith  5/23/14   photo by author   © Building What Matters 2014

The post Closing The Gap Between What You Know And What You Do appeared first on BUILDING WHAT MATTERS.COM.

Last month in the Platform Builders Mastermind Group, we dove into “Leading The Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People” by Joseph A. Michelli.

Sure this book is about Starbucks, but it’s much bigger than that.  Michelli shows why Starbucks has become the coffee bean superpower of the world.  And it has nothing to do with the beans.  I guess that’s not entirely true, but their success is built much more around who is serving rather than what is being served.

I will admit, I have invested my fair share in the Starbucks brand but I never gave a thought as to what goes on behind the grinder, so to speak.  Michelli explores 5 Principles that give Starbucks the advantage over their competition and I for one, will pay much more attention to what is going on behind the counter next time I visit my local Starbucks.

Definitely a great look at what has made Starbucks so successful, but at the same time, the bar has been set very high for them to continue to live up to their reputation.

In this, the final of three posts, I will recap Michelli’s exploration of Principle 4 – Mobilize The Connection and Principle 5 – Cherish And Challenge Your Legacy

PRINCIPLE 4 – MOBILIZE THE CONNECTION

Nobody knows better than Starbucks that the power in any marketing strategy is going to depend greatly on social media.  Michelli points out that Starbucks has identified 5 core elements in their digital strategy:

1. commerce
2. company-owned web and mobile channels
3. loyalty/customer relationship management (CRM) targeted database
4. social media and
5. paid digital marketing

I have found it interesting how many ways there are to be a Starbuck’s customer while not even at the store.  You seem to see the Starbuck’s name almost everywhere you go and it has all but become a household term anymore.  I received a $5 Starbucks gift card through facebook a while back and when I used it this morning, the barista asked me where I got it.  Made for a great conversation.  Again, building relationships … the Starbucks way!

“By building social media connections through individualized experiences, unique preferences, thoughtful platform selection, and respect for the platform community, Starbucks pulls customers to its content, as opposed to pushing marketing materials to them.”

I love that quote.  Many of us think of sales as more of a “push” process and even though we see Starbucks marketing everywhere, I don’t think I have ever felt like it was being pushed on me.  Maybe I am just “pulled” to it because it’s a solid brand with great customer service.  What do you think?

PRINCIPLE 5 – CHERISH AND CHALLENGE YOUR LEGACY

The final section of the book is worth the price of admission.  Michelli takes an in-depth look at how Starbucks has considered all their decisions, both good and bad, as they move into the future.  No doubt they fully understand that without a strong client base, they will not exist.

“For our purposes, we will look specifically at behaviors leadership demonstrates in the course of setting goals, taking action, and measuring progress in the areas of environmental stewardship, ethical sourcing, community development, and job creation.”

As they look into the future, they will depend greatly on their leadership to make sure that what is important, stays important.  The bottom line is that their success is about the relationships they have built, both on the personal and corporate level.  It’s no wonder that this business model is one that is being imitated on a daily basis.  It works!

Responsibility is part of the Culture!

This is probably my favorite quote from this section of the book:

“True leadership requires a willingness to invest in the long-term health of one’s business and active collaboration with others, out of a genuine sense of responsibility.” 

There is so much information in this book but my big takeaway is that Starbucks has created a culture that extends well beyond the people drinking their coffee. [Tweet This]  Something to think about for all of us.

TODAY’S QUESTION:  How much time do you spend thinking about your legacy?  Does it end with the person right in front of you or have you considered that what you do might just impact someone you will never meet?

• Click here to read Part 1
• Click here to read Part 2

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Barry Smith  5/19/14   photo courtesy of amazon   © Building What Matters 2014

The post Leading The Starbucks Way – Part 3; Challenge Your Legacy appeared first on BUILDING WHAT MATTERS.COM.

I guess my journey over the last few years has taught me that we miss out on a lot of opportunities and lessons simply because we don’t take the time to look around and really see what’s going on.  It’s amazing what you can learn when you start looking!

My brother-in-law, Scott, suggested that he and his son Sam and me and my son Scott go hit a bucket of balls at the local golf course.  Spring seems to finally be showing up and it sounded like a great idea.

We picked up our buckets from the clubhouse, filled them up and headed over to the driving range.  I have a set of clubs and have been playing golf on and off since High School but the lack of consistent play pretty much leaves me reinventing my game on an annual basis.

As I watched the others hit and began hitting my own bucket, I actually tried to focus on my swing and then it struck me that golf is a lot like most of the challenges we have in life.  I may lose some of you here, but golf is only a game, really, it is.  Some of us just take it more serious than others.

What I found interesting is that we can use some of the same principles in improving our golf game as we can in improving our life and here are four of them:

WHAT DO I NEED TO START?

Well, if I want to improve my golf game, I better start playing more consistently.  Dusting off the clubs two of three times a year does not a golfer make.

If I want to improve my life, I need to follow through more consistently and I’m not referring to my golf swing.

WHAT DO I NEED TO STOP?

Several years of slicing and hooking have centered my focus on trying to figure out what I’m doing wrong.  I should be focusing on what I need to do right.

In life, I need to move away from deficit based thinking and focus on the assets I have instead of the deficiencies.  Making what I already do right better, will eliminate the bad stuff without even thinking about it.

WHAT DO I NEED TO DO LESS OF?

Like many golfers, I spend way to much time thinking about the next swing.  Too many moving parts and too many options.  Limit the things to work on to one or two and take care of them first.

In life, it is no different.  Too many things I want to do, which translates to not doing any of them very well at all.  Less shiny squirrels and less options reduces the noise and clutter and brings clarity to any situation.

WHAT DO I NEED TO DO MORE OF?

Simple – create better habits.  Habits come from repetition.  Driving range, putting green and chipping from the fringe.  Practice, practice and then practice.

Now I realize life is not practice but this I know – the more I do something, the better I will get at it.  This goes for good things and bad.  What do I need to do more of?  The things that really matter.  The things that make a difference.

Look at that – a simple bucket of balls at a golf course and look what I learned from it.  A couple of questions to leave you with …

What opportunities are you currently missing out on in your life because you are simply not taking the time to notice them?  [Tweet This]

Maybe the more important question is what are you going to start, stop, do more of or do less of in order to see them and act on them?

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===> JOIN THE “LEADERSHIP BY INVITATION” LAUNCH TEAM <===

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Barry Smith  4/25/14   photo courtesy of amazon   © Building What Matters 2014

The post The Real Value In Hitting A Bucket Of Balls! appeared first on BUILDING WHAT MATTERS.COM.

Sure this book is about Starbucks, but it’s much bigger than that.  Michelli shows why Starbucks has become the coffee bean superpower of the world.  And it has nothing to do with the beans.  I guess that’s not entirely true, but their success is built much more around who is serving rather than what is being served.

I will admit, I have invested my fair share in the Starbucks brand but I never gave a thought as to what goes on behind the grinder, so to speak.  Michelli explores 5 Principles that give Starbucks the advantage over their competition and I for one, will pay much more attention to what is going on behind the counter next time I visit my local Starbucks.

Definitely a great look at what has made Starbucks so successful, but at the same time, the bar has been set very high for them to continue to live up to their reputation.

In this, the second of three posts, I will recap Michelli’s exploration of Principle 2 – Love To Be Loved and Principle 3 – Reach For Common Ground

PRINCIPLE 2 – LOVE TO BE LOVED

In a word, this section is about trust.  Both trust of the product and the service and more importantly, consistency in delivering them.  It’s not surprising that there is more content about the people than the product in this book.  That is where the trust is built.

Think about when you have purchased a product that you believed in but received less than stellar service.  You might stick with the product, but if your are like me, you will look elsewhere to get it.

“If you select people with genuine talent for serving others, give them opportunities to become more knowledgeable and passionate about your products, and insist upon product and consumer experience excellence, you are well on the way to gaining the pride and passion of customers.”

While in construction, I often chose service over cost because at the end of the day, I needed someone that would deliver WHEN they say they would and make me feel like I was their most important client.  I realize I probably wasn’t, but that doesn’t mean you can’t be treated like you are.  Truth be told, I was pretty loyal to those vendors.  Hmmmm!

PRINCIPLE 3 – REACH FOR COMMON GROUND

A deep look into the Starbucks way of connecting with their customers, explains much about the forward motion of the organization.  It’s one thing to communicate with your customer, but are you really connecting?  And I’m not just talking about words.

Starbucks looks at ALL aspects of the environment, the architecture of the store, the neighborhood, the customer base, and the competition.  These all factor into the experience that we have when we enter a Starbucks.

“The goal of leadership is to create the right environment for human connection to occur and to help staff members manage the inevitable issues that surface.”

There is certainly risk when you bring the human condition into the business model, but then again, if you want to be the best at what you do, you better be willing to risk something to get there.

I don’t want to feel invisible!

This is probably my favorite quote from this section of the book; “The number one request or desire of every human around the world is to be seen and heard.”  (Tweet This)

TODAY’S QUESTION:  How effectively have you sought partnerships while building your business and have you positioned yourself to provide services or products that are relevant to your market?

Click here to read Part 1

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===> JOIN THE “LEADERSHIP BY INVITATION” LAUNCH TEAM <===

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Barry Smith  4/17/14   photo courtesy of amazon   © Building What Matters 2014

The post Leading The Starbucks Way – Part 2; Connecting With Trust appeared first on BUILDING WHAT MATTERS.COM.

If you want some “no-nonsense, get results” strategies for reaching new levels of achievement, you will find it in ASCEND.  But it’s not the book that inspired this post, it was something Ed said on the call.

Ed made the statement that “Sometimes Plan B needs to be Plan Better.” [Tweet This]

I don’t think Ed even realized the genius in the statement when he made it, but genius it is.  That comment changed my entire thought process on the idea of a “backup plan.”  You see, that’s what I’ve always thought a Plan B was – the option when the desired one doesn’t work.  Not any more!

If you have been settling for Plan B, Knock it off!

Maybe you are a lot smarter than me and have already figured this out, but for me, Plan B has always been the backup plan just in case Plan A didn’t work out.  Right?  Look, being smarter than me is not any kind of earth shattering accomplishment but changing your perspective on this just might be.  If you have conceded that Plan B is always less desirable than Plan A,  Knock it off!

What if we looked at Plan A failing not as a failure, but as an opportunity to learn and seize the opportunity to make Plan B – Plan Better.  What if Plan Better doesn’t work? Well, you can call it whatever you want, but by learning lessons instead of conceding defeat, we can continue a path towards success.

Start learning lessons instead of conceding defeat!

Full transparency here, I just came into this awareness less than a week ago and although I have not had a chance to put it to the test yet, I do have some big “Plan A” activities that will be put to the test this week and this I know – if I have to go to the backup plan, it will be Plan Better.

I think our culture has conditioned us to believe that acceptance of thinking that our results are “good enough”, “better than than they use to be”, or “at least different than they were before” are reasonable outcomes.  Nonsense!

Start setting yourself up for success!

The whole idea of setting goals and stretching outside our comfort zone are to produce what we have not achieved before.  Why do we settle for less than we desired?  Why is better OK when best is what we are shooting for?  Why do words live “CAN’T”, “NEVER”, and “ALMOST” remain in our daily vocabulary?

I think it’s because we have lowered our standards.  And by doing so, we have lowered our own self-image.  Ed and the other Maxwell mentors all adhere to the belief that we will never out perform our own self-image.

When Plan A doesn’t work, we immediately jump to the next best choice instead of creating a BETTER one.  Peter Drucker had some thoughts on this when he said:

“The best way to predict the future is to create it.” [Tweet This]

TODAY’S QUESTION:  Are you following a downward progression in your decision making process that will ultimately net you less of a result than you originally desired?

TODAY’S CHALLENGE:  Learn from the Plan A’s that didn’t work out and set yourself up for success by making Plan B – Plan Better!

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Barry Smith  4/14/14   photo by author   © Building What Matters 2014

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Sure this book is about Starbucks, but it’s much bigger than that.  Michelli shows why Starbucks has become the coffee bean superpower of the world.  And it has nothing to do with the beans.  I guess that’s not entirely true, but their success is built much more around who is serving rather than what is being served.

I will admit, I have invested my fair share in the Starbucks brand but I never gave a thought as to what goes on behind the grinder, so to speak.  Michelli explores 5 Principles that give Starbucks the advantage over their competition and I for one, will pay much more attention to what is going on behind the counter next time I visit my local Starbucks.

Definitely a great look at what has made Starbucks so successful, but at the same time, the bar has been set very high for them to continue to live up to their reputation.

In this, the first of three posts, I will recap Michelli’s exploration of “The Starbucks Connection” and Principle 1 – Savor and Elevate.

THE STARBUCKS CONNECTION

The story starts with Howard Schultz stepping back into the role of Chief Executive Officer in 2008.  Schultz introduced his “Transformation Agenda” establishing a forward-looking vision that enhanced the companies established mission.  Michelli shares that:

“While the Starbuck mission was “to inspire and nurture the human spirit – one person, and one cup and one neighborhood at a time,” the transformation vision set an energizing and rallying objective, “to become an enduring, great company with one of the most recognized and respected brands in the world, known for inspiring and nurturing the human spirit.”

Whether you are a fan of the coffee or not, I guarantee you will look at the organization differently after giving this book a look.  The investment that Starbuck makes in their people is impressive.  Their commitment is to not only continually improve the product but the way they connect with the customer.  It’s not too hard to figure out why your local Starbucks is always full.

PRINCIPLE 1 – SAVOR AND ELEVATE

There are many great quotes about the Starbucks philosophy throughout, but the message is consistent.  Connect with your customer and create an experience that will be remembered long after that last sip from the cup.

This is done by being passionate about your product and the service provided to deliver it and do it in a way that inspires the customer to share the same passion.  Here is a great quote that represents the Starbucks culture:

“We take the ordinary … and give it new life, believing that what we create has the potential to touch others’ lives because it touched ours.”

It is clear that Starbucks culture is built around both the customer and the product and it’s hard to tell which is top on the priority list but one thing is clear, they are completely committed to make both the best.

This is probably my favorite quote from this section of the book; “all business settings are a stage from which all experiences emerge.”  (Tweet This)  What if we all looked at our business that way?  People are going to pay for your service or your product or both.  The real question becomes, will they enjoy it?  The answer to that will determine whether or not they come back.

TODAY’S QUESTION:  Your brand is really a representation of who you.  What are you doing to use that brand to create an experience that will get your customer or client to share in your passion?

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Barry Smith  4/10/14   photo courtesy of amazon   © Building What Matters 2014

The post Leading The Starbucks Way – Part 1; Savor And Elevate appeared first on BUILDING WHAT MATTERS.COM.